We don't want our users in our app every single day

I’ve been thinking a lot about when it makes sense for a product to be low or high-touch, especially as it relates to how we build our product at Velos.

There’s a temptation to want “usage”—users on your app for multiple hours a day. In our case, however, we really don’t want our users spending more than a few minutes on the platform every day. The best automation service is invisible, or at least operates in the background. The real interaction we care about is when the customer interacts with the outputs of our platform (or rather doesn’t raise any issue with them).

There’re exceptions, but automation tools, like Velos, should help people automate manual tasks without requiring extensive time in a new app configuring, monitoring, and updating automations.

An app that needs constant human input defeats the whole purpose of “automation”. Our customers don’t want to buy another tool that’s going to give them more work.